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    Refr Blog

    Recommendations: The Present, The Future and why they Are Better Than Reviews and Ratings

    When it comes to making a decision about a product or service, it can be overwhelming to sort through the vast amounts of information available online. Reviews and ratings can be a helpful tool in this process, but they have their limitations. While they provide insights into the experiences of others, they may not take into account your individual needs and preferences. Also, there is always a slight trust gap here as these come from unknown individuals. This is where personalized recommendations come in.


    One of the key benefits of recommendations is their level of personalization. Unlike reviews and ratings, which are based on the experiences of others, recommendations take into account your unique needs and preferences. For example, your friends know your skin type & would recommend you skincare products that are of great quality & also best suit your skin.


    Reviews and ratings can be helpful, but they don't always provide the full context. For example, a product might have a low rating because it doesn't work well for a specific group of people, but it could work perfectly fine for you. Recommendations take into account the context of your situation and can help you find products and services that will work for you. This is especially important when you're making a decision about something that's highly personal, like healthcare or financial services.


    Another challenge with reviews and ratings is their potential for manipulation. Businesses have been known to post fake reviews or incentivize customers to leave positive feedback, making it difficult to trust them. Recommendations, on the other hand, are often based on trusted sources or algorithms, making them more reliable. Platforms like Amazon and Netflix use complex algorithms to suggest products and movies based on your past behaviour, while other recommendation engines rely on experts or crowdsourced data to make suggestions. Authenticity is key when it comes to assessing the value of a product or service. While reviews can be helpful, they may not always be a reliable indicator of quality. Refr Recommendations can only be made after a purchase, providing businesses with reliable insights into customer satisfaction & keeping it real when new customers discover through these recommendations.

    Value of recommendations

    92% of all consumers report that a word-of-mouth recommendation is the “leading reason they buy a product or service”.


    While reviews and ratings can be helpful, they have their limitations. Recommendations are a better way to get personalized advice that takes your unique needs and preferences into account. By using a recommendation, you can save time and reduce the overwhelm that comes with sorting through thousands of reviews. So, the next time you're trying to make a decision, consider seeking out recommendations instead of relying solely on reviews and ratings.

    The Refr Team is dedicated to tell stories of businesses & keep business owners updated regarding the latest developments & trends. Our team shares a passion for providing information that helps businesses to start, run, and grow.