Dent Heal is a chain of advanced dentistry clinics located in Mumbai, started in 2013 in the suburbs of Mumbai. The brand has grown and currently reaches and treats more than 10,000 patients. They always believe that the patient comes first and follow a patient-centric approach for the treatment.

The dental clinic's patient-centered approach is evident in every aspect of their practice. They prioritize patient comfort and take the time to explain procedures and answer questions to ensure that their patients are well-informed and comfortable with their treatment plans. The clinic's team values communication and encourages their patients to voice their concerns and feedback. They use patient feedback to improve their services continually and ensure that their patients receive the best possible care.

The Goal and platforms used Dent Heal’s primary objective is to get the word out for their brand organically. The dental clinic's primary challenge is to increase their patient base and establish themselves as a well-known brand in Mumbai, create a loyal community of patients without having to deal with complicated tools or marketing agencies, their goals include increasing brand reach and equity, footfalls, and returns on ad spends. Currently, they are using Google ads and Meta ads for paid marketing.

The Challenge

They have tried several marketing strategies, including Google ads and Meta campaigns, but these have not yielded the expected results. Moreover, these campaigns were expensive, and the ROI was not guaranteed. They also found that 360-degree marketing is tedious and has to be outsourced. Marketing activities are tedious and time-consuming, and they want a more user-friendly platform that can run on autopilot. They need to manage multiple platforms to accomplish marketing goals, and there is no guaranteed ROI on marketing spends.

The Solution

Refr gives Dent Heal more control over their marketing activities by providing a novel innovative easy-to-use platform driven by the power of word-of-mouth. Refr’s one-click recommendations at the point of sale enable Dent Heal’s customers to spread the word for them after they have a positive experience. This not only leaves the customers delighted but also helps the brand reach a wider audience. Refr helps them drive footfalls through the recommendations sent out by their happy customers.

The Future

Brand discovery will be more organic and authentic, based on community and led by a peer-to-peer recommendation system , they believe that the future is people and community driven when it comes to finding the right services and solutions